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Monday, 1 October 2012

Ever wonder what all those advertising terms really mean?

NEW - Different color from previous design.

ALL NEW - Parts are not interchangeable with previous design.

EXCLUSIVE - Imported product.

UNMATCHED - Almost as good as the competition.

FOOLPROOF OPERATION - No provision for adjustments.

ADVANCED DESIGN - The advertising agency doesn't understand it.

IT'S HERE AT LAST - Rush job. Nobody knew it was coming.

FIELD TESTED - Manufacturer lacks test equipment.

HIGH ACCURACY - Unit on which all parts fit.

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