Nivea 2016 ad

My sister ask me to get her a moisturizer while I'm in Watsons yesterday. I love that place. It has so many interesting products. Besides really shopping there, I'll usually notice the products ad campaigns as well. Can't help it, it's my job to do so.

Some of these ads never make it to our part of the world. Like this one, which I thought was brilliant!

Proving that simplicity is often the key to a success, this example from Nivea promotes its night cream perfectly.

Instead of telling you what the product does or why you should use it, it relies on recognizable branding and reputation to let you make up your own mind.

And guess what, I ended up buying a Nivea moisturizer for my sis ...haha...